KEEP IT REAL.
Take on real challenges for all of the real world, while staying real yourself.
We invest in pre-seed, seed, and early-stage companies across a wide range of industries including technology, finance, consumer goods, energy, media, and healthcare. We’re drawn to any startup that has a clear view of its customers and users, is brand-driven, or holds a strong vision of global social impact.
Creating like a kid.
For most of us, being a kid meant wandering, imagining, trying new things, asking questions. It was learning from others, and teaming up to make something better than we could build on our own.
We think venture capital should enable these same things in founders and startups.
People-led, design-fed.
Like any venture capital group, we care about markets / technology / team fit / competitive advantage / product market fit / more…we analyze all of this carefully for every startup we talk to. But we believe that you will create your best startup when, at your core, you are people-led and design-fed (whether you call it that or not).
This means that you:
Relentlessly focus on people. This applies to people “outside” your business like customers, partners, and users, as well as people “inside” such as co-founders, early hires, yourself. How are you deeply considering people when building your startup?
Work with intention, creativity, scrappiness, diversity, trust. These are some of the characteristics (“fed” by the discipline of design) that equip you to take on the big challenges of creating a successful startup. How are you and your company living and learning these characteristics?
Yes, you.
We’re looking for you. If you have unique insights and ideas that fulfill people’s real wishes and needs.
If you believe that your startup is as much about the growth of a market as it is about the growth of people.
If you’re a founder who’s driven to tackle real problems in the real world, but who still knows how to dream like a kid.