OUR PURPOSE.

We strive to keep it real in venture capital–from the questions we ask, to the ways we measure success, to the support and guidance we provide along the way.

Our values.

Stay people-led, design-fed ourselves.

Every day, we consider the needs of the people we serve and work with–how can we better address their needs? And how do we hold true to design principles and methods when we do?

Learning, always.

The minute we stop listening and discovering, we crumble as an organization. We stay open to growing our knowledge about companies, industries, technology, markets, people.

All of the real world.

No one has a monopoly on amazing [ideas, startups, or success]. In our organization, everyone participates, and we look for and work with companies in the same way.

Small and mighty > big and unwieldy.

Scrappiness and diligence fuel innovation. We stay lean by design.

Own it.

We own what we do, no matter the outcome. And we hold an expectation that every person at the startups we work with–from founder to first employees to partners–will do the same.

It’s a journey, but do get to the island.

We value “the journey” and all the richness it holds, but also hold true to having tangible, financial, and social impact in the world. We don’t believe any of these are mutually exclusive from each other.